EDUCATION PR

REINVENTED

Don't just get coverage,
get results!

Why work with us

Do you want a PR campaign that has an impact on your bottom line?

We know that getting people to hear about your product or service can be difficult in education. These are busy people and they have little time to read your marketing emails or answer the phone.

That is why PR is such a powerful tool in this sector.

The right story, featured at the right time, in the places where your audience is already looking for help can drive more action than any marketing message could.

“I can’t recommend The Influence Crowd highly enough. It's one thing to claim you know how to target schools but it's another to actually deliver on it. And to keep on doing it.”
Graham Cooper
Head of Education - Capita SIMS
“They exceeded all our expectations.”
Louise Young
Marketing Director - Whizz Education
“The campaign delivered exactly what we wanted… resulting in best prospect list we have had for a long while.”
Adam Smith
marketing manager, PS Financials, part of the IRIS Software Group

So what do we offer that other agencies can’t?

There are two types of education PR. One that only focuses on the coverage itself plus a few tweets or posts to promote it, and the other that focuses very closely on your business goals.

At The Influence Crowd, it’s your business goals we concentrate on. That means we implement highly targeted, integrated PR campaigns that prove their value through incoming leads and changed opinions.

Using the knowledge and relationships built up over 15 years in this sector, we engage and delight your audiences through great coverage, shareable social content and by getting the key influencers behind you.

Our people

Catherine Lane

Best PR skills:

Ideas generator, campaign ROI obsessive, content perfectionist, lifelong learner

On the side specialisms:

Drinking tea, travelling in planes, talking

Little known fact:

Once sang on a McDonald’s advert (and no she can’t sing)

Chris Lane

Best PR skills:

Google Analytics obsessive, all-round cruncher of numbers, manager of people

On the side specialisms:

Mountain runner and boxer

Little known fact:

Once boxed against a world champion and lived to tell the tale.

Rebecca Bremner

Best PR skills:

PR crisis manager, editor supreme, independent and HE sector specialist

On the side specialisms:

Weekend rock star (and yes she can sing and play instruments)

Little known fact:

Had a past life handling top-secret government documents in Hong Kong

Claire Bustin

Best PR skills:

Results focused pitching queen, engager of influencers, problem solver

On the side specialisms:

Traveller, baker of cakes, maker of cards, most often found at the beach or on the cricket side lines

Little known fact:

Once met the Queen at Buckingham Palace

Louise Everett

Best PR skills:

News angle curator, happy client generator, creative brainstorm enthusiast

On the side specialisms:

Excessive recipe collector, diploma holding nutritionist, compulsive reader, hot cross bun connoisseur

Little known fact:

 Great, great grandfather was a poet who wrote ‘The Star of Robbie Burns’, which is often sung at Burns Suppers

Lisa-Jo Salvona

Best PR skills:

Writer extraordinaire, top researcher, story angle curator 

On the side specialisms:

Shark swimming, juggling and dog walking (not at the same time) 

Little known fact:

Once got chased by a baby elephant and lived to tell the tale 

Alesha Allen

Best PR skills:

PR strategy planner, expert event manager, blogger and journalist engager, international PR specialist 

On the side specialisms:

Teacher of Italian 

Little known fact:

Was once a key party planner at Oxford University in pre-PR days

Julia Anthony

Best PR skills:

Content writing genius, champion industry researcher, multiple deadline boss

On the side specialisms:

Mixed doubles tennis player 

Little known fact:

Did a stint as an Avon lady, aged 14 

Helen Gorrod

Best PR skills:

Social media whizz, comms specialist, people reader and a no-stress-under-pressure kind of gal

On the side specialisms:

Travelling, wine-drinking and spending time with family and friends. Preferably all at the same time!

Little known fact:

Once collected a BAFTA on stage for ‘Best Children’s Film’

Download our white paper

Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.

Download Now

Brands we have worked with

Not in Education? Visit our corporate PR web page

Get in touch

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