We know that getting people to hear about your product or service can be difficult in education. These are busy people and they have little time to read your marketing emails or answer the phone.
That is why PR is such a powerful tool in this sector.
The right story, featured at the right time, in the places where your audience is already looking for help can drive more action than any marketing message could.
There are two types of education PR. One that only focuses on the coverage itself plus a few tweets or posts to promote it, and the other that focuses very closely on your business goals.
At The Influence Crowd, it’s your business goals we concentrate on. That means we implement highly targeted, integrated PR campaigns that prove their value through incoming leads and changed opinions.
Using the knowledge and relationships built up over 15 years in this sector, we engage and delight your audiences through great coverage, shareable social content and by getting the key influencers behind you.
Ideas generator, campaign ROI obsessive, content perfectionist, lifelong learner
Drinking tea, travelling in planes, talking
Once sang on a McDonald’s advert (and no she can’t sing)
Google Analytics obsessive, all-round cruncher of numbers, manager of people
Mountain runner and boxer
Once boxed against a world champion and lived to tell the tale.
PR crisis manager, editor supreme, independent and HE sector specialist
Weekend rock star (and yes she can sing and play instruments)
Had a past life handling top-secret government documents in Hong Kong
Results focused pitching queen, engager of influencers, problem solver
Traveller, baker of cakes, maker of cards, most often found at the beach or on the cricket side lines
Once met the Queen at Buckingham Palace
News angle curator, happy client generator, creative brainstorm enthusiast
Excessive recipe collector, diploma holding nutritionist, compulsive reader, hot cross bun connoisseur
Great, great grandfather was a poet who wrote ‘The Star of Robbie Burns’, which is often sung at Burns Suppers
Writer extraordinaire, top researcher, story angle curator
Shark swimming, juggling and dog walking (not at the same time)
Once got chased by a baby elephant and lived to tell the tale
PR strategy planner, expert event manager, blogger and journalist engager, international PR specialist
Teacher of Italian
Was once a key party planner at Oxford University in pre-PR days
Content writing genius, champion industry researcher, multiple deadline boss
Mixed doubles tennis player
Did a stint as an Avon lady, aged 14
Social media whizz, comms specialist, people reader and a no-stress-under-pressure kind of gal
Travelling, wine-drinking and spending time with family and friends. Preferably all at the same time!
Once collected a BAFTA on stage for ‘Best Children’s Film’
Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.
