Influencing Schools

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Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter?

This white paper will tell you all you need to know, including:

• Why teachers are often impervious to your attempts to market to them
• Where PR and marketing campaigns in education can let you down
• A five-step guide to reinventing your own campaigns