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Some companies launch their PR efforts with vague goals. Sometimes it is in response to a competitor suddenly gaining a lot of traction in the market or it may be a general notion that ‘we need to get our company’s name out there’. What happens next will determine whether your PR campaign will actually deliver […]
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Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]
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Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.
