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Promoting the right content at the right time via Facebook advertising, with its powerful audience targeting tools, could be the driving force for your next lead generation campaign. Despite recent criticism about its practices, Facebook appears to have weathered the storm and continues to be the most popular social media network among adults in the […]
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A steady stream of leads is key to increasing sales of your education product. And one of the best ways to generate leads is by using your own PR and marketing content. When teachers and school leaders search online for information, solutions or answers to questions, you want your content to pop up in front […]
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Keyword research is finding out the exact phrases people use to search for services and products, find answers to questions or solutions to problems, using search engines. Keyword research gives you a better understanding of your target market so you can then offer them helpful and relevant information in return. This is useful in so […]
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Well, what a year 2020 was. As we enter a third national lockdown with hopes of improvement by the spring, here are four reasons why 2021 is the year to invest in PR. 1. Because technology is a part of our lives like never before Stuck at home during the pandemic, many of us are […]
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A successful PR campaign can totally change the way teachers think about your offering. Whether that’s an IT system that helps manage school admin, an online game that diagnoses difficulties children have with reading, or STEM training courses for teachers. Maybe teachers think your educational software is too expensive. Or it’s too difficult to implement […]
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Award entries are a great way to get recognition for your brand and your products. Winning a gong for one of your products or services means potential customers have external confirmation that your offering is best of class. Awards can lead to additional media coverage too, letting more people know about you and your products – not to mention […]
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It’s no surprise that start-ups offering remote working solutions, online learning tools and food delivery services are among the companies that have achieved considerable growth in 2020. The current climate is bringing significant challenges to some education-focussed businesses, while others have thrived from adapting their offerings or bringing new products and services to market to […]
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Here at The Influence Crowd we work in all sectors of education, but the one request we get more than any other is from organisations that need help targeting leaders schools and academy trusts. Many brands are finding that their marketing efforts to headteachers are simply not working anymore, and this is having an impact […]
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The coronavirus pandemic forced universities to make some rapid changes to the way they work, including closing their campuses, shifting to online teaching and finding alternative ways to assess their students’ learning. These institutions now face a whole new set of pressures as they tackle the year ahead. The logistics of keeping students safe, engaged […]
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Over the summer holidays, many in the education sector use the relative quiet to plan their marketing and PR campaigns for the year ahead so they can hit the ground running come September. But this year, things are a little more complicated than before. Whereas previously, planning often involved updating your messaging to make it […]
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Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.
