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Well, what a year 2020 was. As we enter a third national lockdown with hopes of improvement by the spring, here are four reasons why 2021 is the year to invest in PR. 1. Because technology is a part of our lives like never before Stuck at home during the pandemic, many of us are […]
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A successful PR campaign can totally change the way teachers think about your offering. Whether that’s an IT system that helps manage school admin, an online game that diagnoses difficulties children have with reading, or STEM training courses for teachers. Maybe teachers think it’s too expensive. Or it’s too difficult to implement in their classroom. […]
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Award entries are a great way to get recognition for your brand and your products. Winning a gong for one of your products or services means potential customers have external confirmation that your offering is best of class. Awards can lead to additional media coverage too, letting more people know about you and your products – not to mention […]
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It’s no surprise that start-ups offering remote working solutions, online learning tools and food delivery services are among the companies that have achieved considerable growth in 2020. The current climate is bringing significant challenges to some education-focussed businesses, while others have thrived from adapting their offerings or bringing new products and services to market to […]
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Here at The Influence Crowd we work in all sectors of education, but the one request we get more than any other is from organisations that need help targeting school and academy leaders. Many brands are finding that their marketing efforts to headteachers are simply not working anymore, and this is having an impact on […]
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The coronavirus pandemic forced universities to make some rapid changes to the way they work, including closing their campuses, shifting to online teaching and finding alternative ways to assess their students’ learning. These institutions now face a whole new set of pressures as they tackle the year ahead. The logistics of keeping students safe, engaged […]
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Over the summer holidays, many in the education sector use the relative quiet to plan their marketing and PR campaigns for the year ahead so they can hit the ground running come September. But this year, things are a little more complicated than before. Whereas previously, planning often involved updating your messaging to make it […]
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Good PR has the power to shift opinion towards a brand. There’s no doubt that opinion pieces, press articles and blogger recommendations encourage a teacher to consider your product in a way that a heavy-handed sales push won’t. In fact almost half (47%) of buyers rely on media articles before making a purchase, according to […]
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You want to let teachers and school leaders know about your great new product, service or event so you’ve written a peach of an email and sent it on its way. But not only do you get scant response, most teachers don’t even open the email at all. Why is that? Teachers are just too […]
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Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]
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Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.
