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Over the summer holidays, many in the education sector use the relative quiet to plan their marketing and PR campaigns for the year ahead so they can hit the ground running come September. But this year, things are a little more complicated than before. Whereas previously, planning often involved updating your messaging to make it […]
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Good PR has the power to shift opinion towards a brand. There’s no doubt that opinion pieces, press articles and blogger recommendations encourage a teacher to consider your product in a way that a heavy-handed sales push won’t. In fact almost half (47%) of buyers rely on media articles before making a purchase, according to […]
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You want to let teachers and school leaders know about your great new product, service or event so you’ve written a peach of an email and sent it on its way. But not only do you get scant response, most teachers don’t even open the email at all. Why is that? Teachers are just too […]
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Why we felt it was time to change our name. It’s a big day for us today. The time has finally come to say goodbye to the Catherine Lane PR brand that we have used for the last 16 years. From today, we will be known as The Influence Crowd. Why have we made the […]
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You have finally decided that you need a PR agency to help you get noticed by your target audiences. So, what points do you need to consider when choosing which will be the right agency for you? Here are some guidelines to help. Sector knowledge: Is the agency able to successfully demonstrate that they have achieved […]
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Some companies launch their PR efforts with vague goals. Sometimes it is in response to a competitor suddenly gaining a lot of traction in the market or it may be a general notion that ‘we need to get our company’s name out there’. What happens next will determine whether your PR campaign will actually deliver […]
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Nobody likes to dwell on the possibility of it happening, but should a crisis hit, the ability to act fast can make all the difference. No doubt you’ve read all the books that tell you ‘the key to crisis management is advanced planning’, and yet it’s surprisingly common to find that this particular job never […]
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Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.
