on in Education PR
Entering and winning an award for your company is a straightforward way to improve recognition for your brand, product, or service.
There are three key reasons for this.
Firstly, awards improve your industry reputation. Your status is increased amongst your peers and competitors. Secondly, your customers can see that your service or product is high quality enough to achieve recognition. Finally, awards naturally attract great media coverage, to spread brand awareness and potentially increase your exposure through search engine ratings and on social media.
That said, it can be quite a minefield to search for the best award to enter. Application deadlines and category guidelines vary and some companies can be put off by the amount of time it takes to find the right award.
So, we’ve done the work for you.
|Name of award||Link||About the awards||Application deadline||Best for||Opportunities|
|Digital Education Awards||www.digitaleducationawards.com/2021awards||Recognising the best in the EdTech industry||19th Nov for 2021||Edtech companies||Marketing credibility
Product/service validation, visibility, and recognition
|Education Resources Awards||www.educationresourcesawards.co.uk||Recognising those who make the best impact on services, educators, and the classroom||25th February 2022||Edtech companies, learning resources companies||Press coverage, validation of a product valued by educators|
|TES Awards||www.tesawards.co.uk/tesschoolsawards||Celebrating the achievements of staff and schools||Details of 2022 awards to be announced early February 2022||Schools and staff||Product/service validation, visibility, and recognition
|Edtech Breakthrough Awards||www.edtechbreakthrough.com||Recognising the best companies, products and services in the field of educational technology||2022 entry deadline likely to open January - March based on previous years||Edtech companies large and small||Media coverage, coverage on award website, endorsement among colleagues|
|Learning Technologies Awards||www.learningtechnologies.co.uk/learning-tech-awards||Representing talent and ingenuity||Keep an eye out in May - July for 2022 entry date||Edtechs including games, learning resources and school administration support||Media coverage across Europe and potential to get involved with summer forum and roadshows to showcase products|
|National School Awards||www.nationalschoolsawards.co.uk||Recognise, celebrate and reward senior leaders, schools and multi-academy trusts for their dedication and hard work||May deadline for 2022 awards based on previous year||Schools, academies and individual teachers||Hosted at the House of Lords - high esteem award for academies and individual staff members. Great media coverage for individual schools|
|Pearson National Teaching Awards||www.teachingawards.com||Raising the profile of the teaching profession through highlighting the positive impact teachers and school leaders have in our society||2022 awards yet to open, but you can register your interest on the website here||Teachers, schools, or individual staff members in education institutions||Expansive media coverage! 2021 saw a BBC Documentary ('Classroom Heroes'), feature on The One Show, newsletter, website, social media and Pearson Podcast. A great way to cover lots of bases. High esteem for staff and individual schools|
|PIEoneer Awards||www.pieoneerawards.com/thepieoneerawards||'The PIEoneer Awards are the international education industry's equivalent of the Oscars.'||2022 entry TBC (previously opened in March)||Companies focused on diversity, employment, digital innovation and student wellbeing||Judges’ comments will be sent to winners to be used publicly. Media coverage, global recognition on awards site and social media. High esteem in the industry|
|Bett Awards||www.bettawards.com/about-bett-awards/||Celebrating the world’s leading education technology solutions||2021 entries have now closed. 2022 deadline likely to be Sept||Education technology companies||International exposure
Product/Service validation, visibility, and recognition
|Education Awards||www.education-awards.co.uk||Rewarding the most outstanding contributors to the education sector||September||Establishments, organisations and people who contribute to the education sector||Product/service validation, visibility, and recognition|
|Education Investor Awards||www.educationinvestor.co.uk/educationinvestor-awards||Celebrating excellence and innovation in the business of education in the UK||Early October||Professionals investing in, advising or operating companies in the education sector||Product/service validation, visibility, and recognition|
|Tech for Teachers Awards||www.teachwire.net/tech-for-teachers||Celebrating Tech for Teachers that has a genuine classroom impact||Previously October||Companies with tech products for teaching||Media coverage print, 37,500 copies
Feature on teacherwire.net 65,000 visitors
Newsletter feature 21k subscribers
|Education Business Awards||www.awards.educationbusinessuk.net/||Recognising school achievements||Previously May entry deadline||Schools||Endorsement, product/service validation, visibility and recognition|
|Global Edtech Startup (GES) Awards||www.globaledtechawards.org||'The world's largest awards for global Ed Tech startups'||Closed for 2021entry but one to consider for 2022||For startup Edtechs wanting to go global to expand their geographic reach. This is an international award||Global recognition so one for expanding your borders. Great media coverage, recongition as an international provider|
This concludes our list of top awards to apply for.
If you’re keen to enter any of these awards but are perhaps new to the game, or could do with a little refresher, we have a great blog covering our best advice on How To Write A Winning Award Entry.
Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.