on in Corporate PR
Some companies launch their PR efforts with vague goals. Sometimes it is in response to a competitor suddenly gaining a lot of traction in the market or it may be a general notion that ‘we need to get our company’s name out there’.
What happens next will determine whether your PR campaign will actually deliver what it needs to or fail at the first hurdle.
For PR to be a success, you need a good PR plan. And a good PR plan comes out of asking yourself some tough questions.
Here is a list of some of the main questions we ask before we start to develop a PR plan for a client. The aim of this is to give you the information you need to start to create a strong plan that will support your overall business objectives.
PR Planning Guide
Ask yourself where you are now.
Ask yourself where you want to be.
Ask yourself which audiences you want to influence.
Let’s face it. Selling to schools is tough. And in the current climate, it’s tougher than ever. Teachers and school leaders are under too much pressure to open your emails or hear your marketing messages. So how can you overcome this and get your brand or message to the people in school that matter? This white paper will tell you all you need to know.