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Month: November 2021

Should my edtech business exhibit at Bett?

on Posted by Catherine Lane

We’re often asked by edtech businesses at this time of year if it’s worth investing in a stand at the Bett education technology show.

So, we thought we’d share a few nuggets of advice to help you decide:

  • If Bett is the best place to showcase your education product or service
  • If it’s the right event to reach your target audience and if so…
  • How you can get the most from the show to ultimately generate leads

 

While you’re here, find out how to effectively target teachers on Facebook too. Get in touch if you need help to give your education PR and communications a boost.

Which education awards should you enter?

on Posted by Alesha Allen

And when does your award entry need to go in?

Entering and winning an award for your company is a straightforward way to improve recognition for your brand, product, or service.

There are three key reasons for this.

Firstly, awards improve your industry reputation. Your status is increased amongst your peers and competitors. Secondly, your customers can see that your service or product is high quality enough to achieve recognition. Finally, awards naturally attract great media coverage, to spread brand awareness and potentially increase your exposure through search engine ratings and on social media.

That said, it can be quite a minefield to search for the best award to enter. Application deadlines and category guidelines vary and some companies can be put off by the amount of time it takes to find the right award.

So, we’ve done the work for you.

Below are our top suggestions for education awards to apply for in 2021 and 2022 – good luck!

Name of awardLinkAbout the awardsApplication deadlineBest for Opportunities
Digital Education Awardswww.digitaleducationawards.com/2021awardsRecognising the best in the EdTech industry19th Nov for 2021Edtech companiesMarketing credibility

Magazine feature

Product/service validation, visibility, and recognition
Education Resources Awardswww.educationresourcesawards.co.ukRecognising those who make the best impact on services, educators, and the classroom25th February 2022Edtech companies, learning resources companiesPress coverage, validation of a product valued by educators
TES Awardswww.tesawards.co.uk/tesschoolsawardsCelebrating the achievements of staff and schoolsDetails of 2022 awards to be announced early February 2022Schools and staffProduct/service validation, visibility, and recognition

Press coverage
Edtech Breakthrough Awardswww.edtechbreakthrough.comRecognising the best companies, products and services in the field of educational technology2022 entry deadline likely to open January - March based on previous yearsEdtech companies large and smallMedia coverage, coverage on award website, endorsement among colleagues
Learning Technologies Awardswww.learningtechnologies.co.uk/learning-tech-awardsRepresenting talent and ingenuityKeep an eye out in May - July for 2022 entry dateEdtechs including games, learning resources and school administration supportMedia coverage across Europe and potential to get involved with summer forum and roadshows to showcase products
National School Awardswww.nationalschoolsawards.co.ukRecognise, celebrate and reward senior leaders, schools and multi-academy trusts for their dedication and hard workMay deadline for 2022 awards based on previous yearSchools, academies and individual teachersHosted at the House of Lords - high esteem award for academies and individual staff members. Great media coverage for individual schools
Pearson National Teaching Awardswww.teachingawards.comRaising the profile of the teaching profession through highlighting the positive impact teachers and school leaders have in our society2022 awards yet to open, but you can register your interest on the website hereTeachers, schools, or individual staff members in education institutionsExpansive media coverage! 2021 saw a BBC Documentary ('Classroom Heroes'), feature on The One Show, newsletter, website, social media and Pearson Podcast. A great way to cover lots of bases. High esteem for staff and individual schools
PIEoneer Awardswww.pieoneerawards.com/thepieoneerawards'The PIEoneer Awards are the international education industry's equivalent of the Oscars.'2022 entry TBC (previously opened in March)Companies focused on diversity, employment, digital innovation and student wellbeingJudges’ comments will be sent to winners to be used publicly. Media coverage, global recognition on awards site and social media. High esteem in the industry
Bett Awardswww.bettawards.com/about-bett-awards/Celebrating the world’s leading education technology solutions2021 entries have now closed. 2022 deadline likely to be SeptEducation technology companiesInternational exposure

Product/Service validation, visibility, and recognition
Education Awardswww.education-awards.co.ukRewarding the most outstanding contributors to the education sectorSeptemberEstablishments, organisations and people who contribute to the education sectorProduct/service validation, visibility, and recognition
Education Investor Awardswww.educationinvestor.co.uk/educationinvestor-awardsCelebrating excellence and innovation in the business of education in the UKEarly OctoberProfessionals investing in, advising or operating companies in the education sectorProduct/service validation, visibility, and recognition
Tech for Teachers Awardswww.teachwire.net/tech-for-teachersCelebrating Tech for Teachers that has a genuine classroom impactPreviously OctoberCompanies with tech products for teachingMedia coverage print, 37,500 copies

Feature on teacherwire.net 65,000 visitors

Newsletter feature 21k subscribers
Education Business Awardswww.awards.educationbusinessuk.net/Recognising school achievementsPreviously May entry deadlineSchoolsEndorsement, product/service validation, visibility and recognition
Global Edtech Startup (GES) Awardswww.globaledtechawards.org'The world's largest awards for global Ed Tech startups'Closed for 2021entry but one to consider for 2022For startup Edtechs wanting to go global to expand their geographic reach. This is an international awardGlobal recognition so one for expanding your borders. Great media coverage, recongition as an international provider

This concludes our list of top awards to apply for.

If you’re keen to enter any of these awards but are perhaps new to the game, or could do with a little refresher, we have a great blog covering our best advice on How To Write A Winning Award Entry.

Good luck!

 

Image by ktphotography from Pixabay

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